Logo Big 2010

The importance of retail in economic recovery. Big Retail Show 2010.

Between the 10th and 13th of January, thousands of people, like myself, passed through the doors of the Big Retail Show 2010 – the largest retail fair in the world, put on by the National Retail Federation, in New York. The general atmosphere was that of the end to the crisis, as if the economy…

What lies ahead for Trade and Shopper Marketing

“Congratulations, you have the 2016 Olympics!” This was one of the comments I heard most during the busy three days of the In-Store Marketing Expo, held from the 6th – 8th of October in Chicago – the defeated candidate for staging the Games. We may well have won that dispute, but when it comes to…

Shopper-Marketing

Shopper Marketing: the new challenge

Are Consumer Marketing, Trade Marketing and Shopper Marketing company departments, trendy terms, or concepts that leverage, in a different manner, the results of the great brands? Whoever has followed the evolution of traditional marketing and the exchange of power between brands and retail over recent decades is starting to perceive that the latter has lost…